Apple has marked its "Genius" ads as "private" on YouTube, preventing the public from viewing them.
Apple has apparently removed videos of its series of three divisive "Genius" ads from both its website and its YouTube channel. The move, first noticed by MacRumors, suggests that Apple wasn't happy with the overall reaction to the ads, which was largely critical of the fact that the ads appeared to paint Mac users as "clueless."
The series of "Genius" ads, which premiered during the opening ceremonies of the 2012 Summer Olympics, featured Mac users caught in ostensibly "emergency" situations, like putting together a Keynote presentation before a plane lands. The cheerful Apple Genius is there to help customers in need, or so the message goes.
But critics said that Apple's attempt to inject humor into the ads actually ended up making its customers look stupid. "The last thing it wants is to win new customers at the cost of looking ridiculous to its enthusiastic supporters," noted Ken Segall, the former TBWA\Chiat\Day creative director who spent years working with Steve Jobs to market the company's products.
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