Sunday, August 26, 2012

Ubisoft boss: free-to-play a natural reaction to high piracy rates

Ubisoft boss: free-to-play a natural reaction to high piracy rates:

Plenty of gamers bemoan the rise of the free-to-play (F2P) model in PC gaming and the skewing effect it's having on everything from game design to publishing decisions. But Ubisoft boss Yves Guillemot says that free-to-play games are a publisher's best chance to make money in a PC gaming market where piracy is eating severely into profits.
"We want to develop the PC market quite a lot and F2P is really the way to do it," the CEO told GamesIndustry International. "The advantage of F2P is that we can get revenue from countries where we couldn't previously—places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer."
It doesn't even matter that the vast majority of free-to-play players will end up not paying a cent for the game, Guillemot said, because the vast majority of PC gamers are pirates that don't pay a cent for their games anyway.
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