Five Steps to Improve E-Commerce Performance for Increased Sales: The saying “if it doesn’t exist on the Internet, it doesn’t exist”[1] is ringing truer every day. Nowadays, it is hard to imagine most businesses without an e-commerce platform, let alone without a web presence at all. Since e-commerce is becoming the new standard, e-commerce performance needs to be at its best.
In this blog series, I have come up with several ways to ensure your company’s e-commerce performance success, including: avoiding unnecessary network load,reducing number of (internal) HTTP errors, improving backend performance,understanding your clients, ensuring scalability of e-commerce site and finally understanding sales results through conversion rate.
Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, decided to expand its market reach with an e-commerce site where its potential customers could choose, customize and order hats online. Since the company’s core competence is in delivering highly customized products, TescaraHats could not simply use an off-the-shelf e-commerce application. It needs a customization wizard so that customers can create a uniquely customized product.
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