Voting for a Winner

Voting for a Winner:
Seth Godin, regarding some interesting Kickstarter project statistics:

Two lessons:

1. It’s important to create inevitability around the projects you
   launch, wherever you launch them.


2. One way to appear inevitable is to set a lower minimum
   threshold for success. Setting a huge number feels bold and
   even macho, but it’s clear that your fans would prefer to pile
   on after you’ve reached your goal, not sweat or be begged to be
   sure you reach it in the first place.

I noticed that piling-on effect over the weekend with App.net’s fundkicker. (Via Alex Hillman.)

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DIGITAL JUICE