Three Ways to Simplify the User's Buying Process

Three Ways to Simplify the User's Buying Process: According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that isn't true: the primary reason users follow companies on sites like Facebook or Twitter is because they want discounts—which isn't ... Read the full article at MarketingProfs

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