Editor's Note: This is part one of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part two, "Creating a Launch Strategy," we will publish next week.
Site redesigns can create a period of intense instability for organic search traffic. Predicting which areas of the site will be most vulnerable to that instability and creating a search-engine-optimization launch strategy to mitigate the risk in those areas decreases both the length and the intensity of the disruption to organic search traffic.
Why Redesigns Cause Organic Search Instability
When a site redesigns, a number of elements that search engines use to determine the relevance and authority of the pages on a site ...
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