PPC Ads Don't Cannibalize Organic Search Listings [Infographic]

PPC Ads Don't Cannibalize Organic Search Listings [Infographic]: One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two forces, AdWords and SEO, are killing each other, and it is a bad strategy to spend money on both at ... Read the full article at MarketingProfs


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