Opinion: Interactive, Digital and Online Marketing Not The Same Job: An interesting analysis from Profiles, the niche placement firm that serves creative firms and online marketers. No, Interactive, Digital, and Online Marketing are not synonymous: Each requires different product and strategy knowledge.
Profiles summarizes the differences as follows.
Online Marketing:
Definition: A marketing campaign which is bound by an internet connection. The antonym of online marketing [...]
DIGITAL JUICE
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