Consumers are increasingly impatient when it comes to waiting for their web browsers to load content. Measuring and monitoring how long it takes pages on your site to load — from desktop computers, laptops, tablets, or smartphones — enable you to take corrective action when any one of dozens of site-slowing scenarios occurs.
The most cited recent statistic related to load times for ecommerce sites comes a study that Forrester conducted in 2009 on behalf of Akamai. It read, in part, “40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site.”
From that study, and from commonsense observations, we all know that load times affect a site's revenue-generating potential. In this article, I'll ex...
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