DoubleClick Performance Bidding Suite Offers Improved UI, Bid Management

DoubleClick Performance Bidding Suite Offers Improved UI, Bid Management: Google on its DoubleClick Search Blog described bid optimization as "one of the critical aspects of managing search at scale, providing sophisticated technology to meet your unique business goals." Over the past 18 months, the DoubleClick Search team has enhanced its automated bidding tools and rebuilt itsbid optimization platform from the ground up, and Google [...]

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