App.net founder Dalton Caldwell watched the social Web's trajectory with admiration and then dismay over the years. From all accounts, he liked its initial promise. As it morphed into a commercialized, ad-supported ecosystem of products, however, he apparently grew disillusioned. Hence the crowd-funded campaign Caldwell has launched to build ad-free, subscriber-based rival products. Caldwell is hoping to raise $500,000, which translates into 10,000 paying users. If the project doesn't get off the ground, people will keep their money. 
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