You’ve heard it here before: ad agencies should be concerned with "making stuff." But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.
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DIGITAL JUICE
Friday, November 9, 2012
Wait A Minute Makers: Before Agencies Can "Make Things” They Need To Create “Makeable Ideas”
Wait A Minute Makers: Before Agencies Can "Make Things” They Need To Create “Makeable Ideas”:
You’ve heard it here before: ad agencies should be concerned with "making stuff." But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.
DIGITAL JUICE
You’ve heard it here before: ad agencies should be concerned with "making stuff." But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.
DIGITAL JUICE
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