"I think from our standpoint, disruption, although uncomfortable, is good," says Jeff Barney, executive VP in charge of Toshiba's PC and TV business for the Americas.
At his 1998 Macworld keynote, Steve Jobs heralded Apple's then-newly simplified product strategy. The company would only market four basic verticals: a desktop and mobile computer line, each with consumer and pro versions.
Below The Surface
Around Microsoft's launch of Windows 8 and Surface, Fast Company asks hardware giants tough questions about innovation, disruption, and their future.
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