Sonic branding expert Joel Beckerman was tasked with designing sounds to signify “safe,” “connected,” and “possibility” on AT&T phones. Here’s how he went about it.
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DIGITAL JUICE
Friday, November 9, 2012
The Next (Sound) Wave In Branding: How AT&T Created Its New Sonic Identity
The Next (Sound) Wave In Branding: How AT&T Created Its New Sonic Identity:
Sonic branding expert Joel Beckerman was tasked with designing sounds to signify “safe,” “connected,” and “possibility” on AT&T phones. Here’s how he went about it.
DIGITAL JUICE
Sonic branding expert Joel Beckerman was tasked with designing sounds to signify “safe,” “connected,” and “possibility” on AT&T phones. Here’s how he went about it.
DIGITAL JUICE
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