What was probably the world’s most public social network has added an unexpected layer: privately shared boards.
Pinterest didn’t just arrive. It exploded as a purely visual tour de force in what was a mostly text-centric social media landscape. Every pin by every user was capable of becoming a viral sensation. And much of that growth was realized because everything pinned was public, and unlike image-sharing rival Tumblr, relatively self-contained. And whereas Facebook was like a suburban neighborhood where you could stop lurkers at your front door, and Path was like an invite-only club, Pinterest was millions of gorilla-suited people holding signs on the side of the road, catching every eye possible.
But in a major update, Pinterest is offering the option to make any new board a “secret board.” Any new collection can be for your eyes only, or it can be shared with a few close people. As the company describes in their release:
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