Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays

Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays: While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 – 90 percent of online consumers do research before...



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