Four Lessons for Brand Managers From the Race for the White House

Four Lessons for Brand Managers From the Race for the White House: Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths and weaknesses of the competing campaigns point to some interesting lessons for brands. Read the full article at MarketingProfs

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