Dealership CRM 101: Process, Marketing and Decision Making: Buying a CRM is a massive undertaking. Knowing exactly what you want takes a lot of research. How will it mesh with the way you run your dealership? How many demos will you sit through?
To help with the decision, Dealer.com’s Senior Director of Product Design and writer for DealerRefresh, Alex Snyder, shares his insights in this White Paper.
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