Thursday, November 8, 2012

DC Comics' digital titles are finally sold in your tablet bookstore

DC Comics' digital titles are finally sold in your tablet bookstore:
On Wednesday, DC Comics announced digital versions of its monthly titles would be available in iPad, Kindle, and Nook formats. The releases will also be available from the three tablets' respective stores on the same day as print versions are released. While DC has offered same-day release of digital comics since fall 2011, users had to find those titles through third-party apps like comiXology, Vertigo, or DC's own app.
To make these titles available in the three different digital stores, DC will be selling (or leasing, if you will) its titles in three different DRM-protected formats to accommodate the corresponding iPad, Kindle, and Nook software. This is something Hank Kanalz, DC Entertainment senior vice president for digital, acknowledged to the Associated Press. He told the paper, "If you devoted your library to being collected in your Kindle, now you have the option to add to your comics to that," Kanalz said. "You're going to have to commit to what platform you want to build your library in."
Buying serial comics through a tablet's content hub may not seem like a huge change from downloading comics via some of the many third-party apps out there. In some cases, however, buying a comic e-book through a tablet vendor may actually be a more limiting experience. (Case in point: comiXology's "buy-once, read-anywhere availability" works across iOS, Android, Kindle Fire, Windows 8, and the Web.) But DC clearly sees a profit to be made in expanding its market to e-book vendors. Certainly, selling a title through Amazon or iTunes has the potential to reach a wider new reader audience than selling a title through a comics-specific app.
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