Sunday, November 11, 2012

Could You Solutionize That For Me? When Clients’ Dumbest Requests Become Art

Could You Solutionize That For Me? When Clients’ Dumbest Requests Become Art:



Creatives turn their workplace face-palms into art for a good cause.



Ah, the relationship between creative professional and client. A give and take ballet as old as commerce. Caricatures abound on both sides. On one side you’ve got the "suit"--the sausage-fingered, short-sighted philistine whose imagination is as limited as his power to make meaningful decisions on the direction of a project. On the other side you’ve got the "creative"--the self-involved, petulant hipster who just wants to satisfy her ego and pad her portfolio, business results be damned. Of course these are mythical extremes. And yet… Like all cliches, there is some truth at the heart of the cartoon. There’s no arguing that tensions arise when a client, who has presumably paid an agency or other creative entity for the creative skills and opinions of its staff attempts to then insert his or her own creative directives (and limitations) into the process. "Make the logo bigger" is the ur Bad Client dictum, but every "creative" has her own favorite.
Irish creative team Mark Shanley and Paddy Treacy recently orchestrated a lemonade-making sort of project that turns clients’ less informed requests into art. The pair asked ad agency creatives, designers, animators, directors, illustrators, and other creative types to take their "favorite" client comments and turn them into posters. Under the banner "SharpSuits," the group organized and exhibited the posters at a Dublin gallery, with all proceeds going to the Temple Street Children’s Hospital.
Read Full Story










DIGITAL JUICE

No comments:

Post a Comment

Thank's!