Apple's invitation to media professionals made the date official, but Sept. 12 has been the likely date for the company's iPhone 5 rollout event for more than a month. Did that date come from supposition or an outright leak? Doesn't matter. Apple traditionally has an iPod and iTunes sort of announcement in September -- have to get ready for the holiday selling season -- and the iPhone 5 had better show up, too, or the post-Steve Jobs Apple might suddenly shift from a scary rival to simply a mortal company. 
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