Study: 9 of 10 drivers want assist technology, but fewer than half want self-driving cars

Study: 9 of 10 drivers want assist technology, but fewer than half want self-driving cars:
Filed under: Safety, Technology, Ford




Do you want a car with the latest in lane-departure warning, parking sensors, and the like? According to The Detroit News, interest in active safety features like those does not necessarily mean you want a self-driving car.



The paper cites a study of more than 2,500 drivers over the age of 18, commissioned by Ford, which found that nine out of ten drivers were interested in active safety tech.



According to the study, 60 percent of drivers blame blind spots for accidents, while 40 percent are actually afraid of parallel parking. Additionally, nearly half of the drivers surveyed have admitted to falling asleep while driving or know someone who has.



The study was conducted by market-research firm Penn Schoen Berland, and found that while drivers want driver-assist technologies, many are not aware of some that are already available.



Since Ford was the automaker to commission the study, it was quick to point out that the 2013 Fusion offers 10 such driver aids, such as lane-keeping assist, adaptive cruise control, blind spot monitoring and a rear view camera, among other features. It should also be noted that many of these features are also available on new Nissan, Chevrolet, Honda, and Toyota vehicles.



As for the self driving car? The people have spoken, and more than half are interested, but only 39 percent said they could be comfortable driving an autonomous vehicle. Scroll down to check out the press release from Ford and their findings.
Continue reading 9 of 10 drivers want assist technology, but fewer than half want self-driving cars

9 of 10 drivers want assist technology, but fewer than half want self-driving cars originally appeared on Autoblog on Sun, 02 Sep 2012 14:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

DIGITAL JUICE