Innovation and Big Data in Corporations: A Roadmap: Big Data is all about technology and business model innovation. Why?
Because, a lot of next generation business models are DATA centric.
Almost all companies talk about the need to mine their customer and
transaction data. Using a test-and-learn approach, leading firms tend
to design, execute, manage, and measure market-facing DATA experiments.
Every new idea has risk and the...
DIGITAL JUICE
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