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DIGITAL JUICE
Thursday, September 20, 2012
How Dynamic Audiences Can Maximize Display Advertising Performance
How Dynamic Audiences Can Maximize Display Advertising Performance: I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. [...]
Please visit Search Engine Land for the full article.
DIGITAL JUICE
Please visit Search Engine Land for the full article.
DIGITAL JUICE
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