I’ve previously written about why you should make Google’s Product Listing Ads a priority. If you’ve followed my advice in "Cheaper Clicks from AdWords Coming?" and, more recently, "5 Steps to Prepare for Google Shopping," there’s a good chance you’ve observed a sharp increase in pay-per-click revenue and profits.
For those of you who have yet to treat Product Listing Ads — PLAs — as a priority, however, this article is for you.
According to data at my firm, revenue and traffic from PLAs is surging across the board. Surprisingly, however, we’re finding that PLA cost-per-click fees can be up to 50 percent cheaper than traditional text ads.
Example 1: Home Products Retailer
For a retailer of home products, we compared the performance...
DIGITAL JUICE
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