Case Study:: Social Media Marketing: Citizen Watch gains 50,000 fans in 8 months

Case Study:: Social Media Marketing: Citizen Watch gains 50,000 fans in 8 months: Citizen Watch, founded in 1918 and currently the world's largest watch manufacturer, prides itself on its watches' advanced technology. However, its marketing strategies had a fairly traditional offline focus of television and print.

Beginning in May 2011, Citizen Watch ventured to bring the same kind of forward-thinking approach to a new online marketing campaign focused on expanding social media and mobile intelligence. In eight months, the company went from no presence in either mobile or social media, to nearly 50,000 "Likes" on Facebook and 3.3 million mobile page views.

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