Here's the money quote from Susan Smith's article in this morning's AECWeekly e-newsletter on why Autodesk is spending millions acquiring software that it will be selling for free:
Socialcam introduces the Autodesk name to millions of users in a casual way... This means Autodesk can increase their audience from a finite design community to the entire world [through social media].
It's not an acquisition; it's a marketing move, no different than spending a half-million for a full-page ad in Wall Street Journal. Autodesk paid $60 million forSocialcam's software that records videos with an Instragram look on Android and iOS devices -- about the same amount it would pay for running that ad for just four months. So, cheap, when looked from the marketing perspective.
Autodesk is no longer content with being finite. Interesting thing is, Dassault Systemes is also starting to express its discontent at being finite. It's gonna be a battle of the CAD titans for the mindshare of consumers.
Source:www10.aeccafe.com/nbc/articles/view_weekly.php?articleid=1113286
Image source: Socialcam.com Web page
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