Shopping comparison sites and services let online shoppers compare products' attributes and prices in a relatively neutral environment. These services also give merchants a channel to market to some of the web’s savviest consumers.
Several companies track and analyze shopping comparison sites including CPC Strategy, Channel Advisor, comScore, and Compete.com. Based on reported revenue generation, traffic, and even ease of use as reported by these various companies, what follows is a list of the ten best comparison shopping tools in 2012.
Google Shopping
Google Shopping is the merger, if you will, of two earlier Google products: Google Product Search and Google Product Listing Ads. Google Product Search — which has been recently clo...
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