Wednesday, August 15, 2012

The Remarketing Trap

The Remarketing Trap: There's a great chase scene in Minority Report when Tom Cruise, having been identified as a future murderer, is making his escape through a futuristic mall. He's trying to keep a low profile. Unfortunately, the advertising billboards start crying out to him, vying for his attention and blowing his cover. There's a thin line between utopian ideals and dystopian realities, and it makes me chuckle to think that in the case of Minority Report, all that was needed to cross it was the involvement of a marketing department.









DIGITAL JUICE

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