In "Getting Started with Responsive Web Design," my previous article, I stated that there are instances when building a separate mobile app can be beneficial for your ecommerce business. In this article, I will expand on that to present instances where building a mobile app is a good option.
1. Utilize Native Features of the Mobile Device
Many successful apps have been developed to leverage the native features of mobile devices, such as location-based services, camera, bar code scanner, and QR code scanner. If your business can benefit from using these native features, then building a mobile app is a sound and obvious investment.
The most popular native features in apps launched by retailers are store locator, camera, and scanning ...
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