"Unlimited" is a word that often comes with small print, but T-Mobile announced late Tuesday night that it will be offering a "truly unlimited" data plan starting September 5. The smallest of the big four telecom companies in the US (and AT&T's erstwhile merger partner) currently uses a tiered pricing scheme for customers, and throttles data speeds—or drops customers to a 2G network—after a customer goes over the specified amount.
But no more, the company says. According to the New York Times, the new data plan can be purchased for $30 a month with a T-Mobile subsidized phone, and $20 a month for customers whose phones are unsubsidized or purchased elsewhere. Those prices only apply if the customer is purchasing a voice and texting plan as well, says All Things D.
The move from Unlimited* to Unlimited, comes at a time when the top players in the telecom world seem to agree that tiered pricing is the best way to deal with the ever-growing data demands of smartphone bearing customers. AT&T was the first company to get rid of unlimited data, with Verizon following in 2011. Sprint has remained a holdout, continuing to offer unlimited talk, texting, and data plans, but there has been some speculation as to whether Sprint will keep its unlimited plan.
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