Filed under: Performance, Crossover, Lexus, New Car Reviews, Luxury
A Sporty Package Does Not Necessarily Make a Sporty Crossover
To say that the Lexus RX crossover has been the brand's sales success is an understatement. Last month, the Japanese automaker sold 7,357 units out of the brand's 18,235 total sales - nearly every other vehicle leaving a Lexus showroom is an RX.
Introduced in 1998, the RX immediately established a name for itself. While other automakers were still offering truck-like sport utility vehicles, Lexus built its new crossover on its ES sedan platform. Enthusiasts looked the other way, but the bulk of the marketplace embraced the new five-door with its very comfortable car-like ride, luxurious passenger accommodations and the brand's well-known levels of build quality and customer satisfaction. After just a few years on the market, Lexus was selling more than 100,000 units annually.
Now in its third generation and facelifted for 2013, the RX seems to be pleasing everyone - except male buyers. Even though Lexus as a whole is targeted predominantly at men, it is a well-known fact that RX crossover buyers are mostly female. To capture an even larger share of the segment, Lexus needed to give its best-seller a shot of masculinity. Enter the 2013 RX 350 F Sport.
Continue reading 2013 Lexus RX 350 F Sport [w/video]
2013 Lexus RX 350 F Sport [w/video] originally appeared on Autoblog on Wed, 29 Aug 2012 11:57:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsDIGITAL JUICE
No comments:
Post a Comment
Thank's!