Sunday, August 26, 2012

Real-Time Bidding: Greasing the Wheels of Digital Advertising

Real-Time Bidding: Greasing the Wheels of Digital Advertising: Real-time bidding will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks Associates, describes the automated process of buying and selling online display advertising in real time, and it incorporates enhanced solutions in targeting algorithms and data analytics in order to deliver better targeting, greater control and more granular campaigns.









DIGITAL JUICE

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