Never mind frowning 911 fans and motoring journalists: launching the Cayenne SUV in 2002 and expanding its portfolio with a notchback sedan was probably the move that saved Porsche.
Buyers voted with their wallets, the SUV was a huge sales success and, ironically, it also brought in new customers and the much-needed cash that made developing the 911 and the Boxster possible.
The second-generation Cayenne is doing very nicely too and will be joined in 2013 by the smaller, Audi Q5-based Macan, further increasing Porsche’s clientele and helping reach the 200,000 annual sales target.
Read more »
DIGITAL JUICE
No comments:
Post a Comment
Thank's!