One year down, many to go: 5 things Apple has done since Tim Cook took over

One year down, many to go: 5 things Apple has done since Tim Cook took over:

Aurich Lawson / Apple

One year ago, I was sitting on the floor in my living room with my laptop after work when the news came in: Steve Jobs had resigned as CEO of Apple. Apple's then-Chief Operating Officer Tim Cook was named by the board of directors as Jobs' successor as CEO, "effective immediately." It had already been an unexpectedly high-paced August in the tech world, but the news was still enough to surprise even the most cynical of Apple watchers.
Apple kept on trucking as Cook confidently took control of the company that Jobs had cofounded and helped steer it through another successful—sometimes wildly successful—four quarters. But Cook didn't run the company like a Steve Jobs clone; after all, Cook said that Jobs taught him to "never ask what he would do." Instead, Cook ran it the way he would like to run Apple, for better or for worse. Below are five of the biggest things we think Apple has done since Tim Cook took over one year ago.

Charity contribution matching

Jobs wasn't big on public philanthropy. Rumor has it that he was happy to give to charity in private, and even Apple itself donated to charity under his reign—remember PRODUCT(RED)?—but the company wasn't known for its donations. One of the first things Cook did after being named CEO was launch a charitable matching program for Apple's employees. In mid-September 2011, Apple began matching employee contributions to nonprofit organizations up to $10,000 per employee annually, dollar-for-dollar.
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