Thursday, August 30, 2012

Mobile CRM: Cost Center or Profit Maker? Part 2

Mobile CRM: Cost Center or Profit Maker? Part 2: Buried in a recent J.D. Power and Associates 2012 U.S. Credit Card Satisfaction study -- which showed consumers' satisfaction with credit cards was at a six-year high -- was this very telling factoid: Only 7 percent of credit card customers use their mobile phones to complete transactions, up from 4 percent in 2011. However, satisfaction is highest among customers who use mobile to interact with their issuer, compared with customers who use any of the other interaction channels, including the Internet.

DIGITAL JUICE

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