It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its site. When Shastic offered it a chance to test drive Calcubot, its Facebook-facing loan calculator, the credit union jumped on the opportunity. "We were excited to have something we could put on Facebook that actually provided a service to our members," said Numerica's Kelli Hawkins. 
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DIGITAL JUICE
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