Luxury Goods: Digital Is How Buyers Shop (And Most Aren't Rich)

Luxury Goods: Digital Is How Buyers Shop (And Most Aren't Rich): Luxury brands are stepping up their video and mobile marketing in 2012, finds Martini Media, the digital media and content platform for engaging affluent buyers. The company polled more than 345 luxury brand marketers, including Aston Martin, Five Star Alliance, Jaguar, Virgin Airlines, and their agencies as well.
Martini Media conducted the research with research [...]

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