Monday, August 13, 2012

Kellogg's: Swimmer

Kellogg's: Swimmer: Kellogg's: Swimmer
The Olympics: where finishes are celebrated and immortalized with records, medals, and climbs to the podium. As the world gathers there to honor the glory and excitement of the finish, Kellogg’s invites us to go a different direction: by reminding us to celebrate the promise of the start. Using American swimmer Rebecca Soni (who would go on to win two gold medals and break three world records in London), this one-minute film starts by questioning our focus on the finish, only to make us remember the importance of the start — something no one other company understands as well as Kellogg’s.
Advertising Agency: Leo Burnett / Lapiz, USA

Creative Directors: Susan Credle, Graham Woodall, Bob Dreveny, Laurence Klinger

Senior Art Director: Bruno Pieroni

Copywriter/CD : Eduardo Tua

Executive Producer: Mary Cheney

Production Company: Rattling Stick

Director: Ivan Bird

Producer: Lucy Sherwood

VFX / SPX: The Moving Picture Company

Editorial: Beast Editorial

Editor: Paul Norling

Music Company: Slogan Music

Director of Photography: Ivan Bird, Don King

Sound Design / Mix: John Binder / Another Country

Published: July 2012
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