Yesterday some colleagues and I were having a discussion around the death and recent resurrection of Plancast. This lead to some concerns that social technologies (like sharing your calendar for the world to see) are just there for people who are seeking attention. I understand how someone not entrenched in social business could think that. Sure, certain elements of social networking are great at filling (or deflating) egos. Think about it...
- People post on Facebook or Twitter with the hope that others will read it. (and reply or share)
- Anyone who's ever monitored their Twitter follower count does so to measure their popularity, or else why look?
- When authors choose attention grabbing titles for their article/blog posts, it is really a way of saying "Look over here at what I wrote."
- Liking or +1'ing is a way of publically putting your stamp of approval on something.
- Social influence providers like Klout and Kreed are certainly banking on catering to our ego.
We're all attention seekers. We're all vain to some degree.
But to extrapolate that to "social" being useless for business is incorrect.
Imagine saying smart phones are bad because they are just for taking pictures of food or logging in from the golf course so it looks like you're working. It's easy to ignore all the proper business uses and focus just on the controversial points.
People can abuse or misuse any technology.
Social technologies enable employees to share information and ideas, connect with peers and discover new colleagues and content far more effectively than ever before. If used properly these tools can help organizations dramatically improve processes in areas such as Sales, Marketing, HR, Development and Customer Service.
If a few people get attention along the way, I'm fine with that. ;-)
DIGITAL JUICE
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