It's frustrating to online retailers when potential customers visit their websites, browse product pages, and then leave. There’s no sale made, and money is spent serving ads and hosting content to those visitors. This is how a lot of visits end up for online businesses. That doesn’t mean, however, that every bounce is a missed conversion opportunity.
Every time consumers visit your website, they leave behind a little bit of data. It's not their personal information, but enough to identify them on their next visit. If you have the right web tools and services in place, you can take advantage of that data for their next visit, and offer them a special opportunity or sales proposal as soon as they arrive. This is what’s called “retargetin...
DIGITAL JUICE
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