How To:: Inbound Marketing: 5 tactics for developing an optimized architecture: Inbound marketing can use organic search, social media and content marketing to draw prospects in to a point of conversion. A recent MarketingSherpa webinar, "Building an Inbound Marketing Architecture" (sponsored by Marketo) established a tactical plan for accomplishing goals and increasing reach on social networks. MECLABS' Kaci Bower also discussed what inbound marketing is, and its importance to marketers today.
In this follow-up, learn to launch an inbound marketing architecture with a plan and a purpose, driving traffic to a point of convergence and conversion with a result of significantly reduced costs, increased sales and improved ROI.
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