Saturday, August 25, 2012

How Facebook “Sponsored Results” Search Ads Aren’t Like AdWords At All

How Facebook “Sponsored Results” Search Ads Aren’t Like AdWords At All: Search marketer ears likely perked up to hear that Facebook launched search advertising this week. But anyone who’s expecting it to be similar to AdWords or adCenter is going to be disappointed. Actually, it’s more akin to other forms of Facebook advertising, despite appearing in search...



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