Wednesday, August 15, 2012

Hamish McKenzie on Magazines’ Bundling Problem

Hamish McKenzie on Magazines’ Bundling Problem:
Hamish McKenzie, following up on David Carr’s aforelinked piece:


I haven’t got a focus group to prove this, but I would bet that
anyone who uses reading apps such as Longform, Instapaper,
Readability, and Pocket prefers those content delivery mechanisms
to bundled magazines. These platforms allow readers to select and
sort content in a way that works for them, from disparate sources,
without having to deal with cumbersome digital magazine files and
swathes of packaged content that simply isn’t relevant, or of
interest.


We’re reading, perhaps more than ever, but we’re reading on our screens.



DIGITAL JUICE

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