Well that didn't take long. Only yesterday we talked about the details of Adam Yauch's will which basically stated making use of any Beastie Boys song, likeness, etc verboten. . And now, the news comes in via Pitchfork and and Variety that The Beasties are suing Monster Energy Drink for doing just that. Yup, it's copyright infringement time.
In this case, Monster used their likenesses and a whole buncha music in promotional videos without consent for some stupid festival up in Canada called Ruckus in The Rockies. . Because all energy drinks require a music festival. Right? What else would you do with all that pent-up energy besides extreme sports and listening to bro-rock?
Oh, and guess what? A quick google search shows that Ruckus In The Rockies, is also the name of a quaint Jack Russell Terrier doggie shindig that has been happening in Denver since 2010. A full year before Monster used the name.
Doggie dudes!!! Copyright infringement is a problem for big and small entities. Get in on this lawsuit, stat!
DIGITAL JUICE
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