Thursday, May 24, 2012

WorldCAD Access » Vis.Day Q&A

Vis.Day Q&A:
We're getting close to the end of the first (annual) RTC Vis.Day here in Wollongong, and it's time for questions, answers, and discussion.
First person is talking about the need to share data, so that everyone knows what's going on. "Amen,"  says one attendee. One of the conference organizers adds that this is the purpose of the RTC conference.
"When you look at it from a [Autodesk ceo] Carl Bass perspective, it's going to be a very different perspective from that of the user.  To inform beyond just the tools and technology, we need to also hear from builders and contractors."
Another attendee says, "There is a lot of secret sauce in how developers put everything together." One large developer just wants one thing: digital punch lists that work on iPads, using bar or QR codes (applied at the factory) to collect real-time data and track how things are going together.
Another attendee asks, "Are we worried that we might become more technicians than artists?" One reply: "This can be overcome by making more compelling story-telling in the presentations we create. People are getting scared as visualization tools become easier and easier to use (so that "anyone" can use it). Another reply: "Anyone can produce a good looking rendering, but there are things that set artists apart." For instance, anyone can render bricks and mortar (buildings), but hard to add people and vegetation. "Create an image with a soul."
"It's like in CAD: anyone can create drawings with an AutoCAD or MicroStation, but once you move to BIM, the bar is raised; the CAD monkeys don't operate at that level. Same for visualization."
 "The key thing to understand is what the client's business is. What is their budget, what are their time constraints, who are the players involved? We talk about emotions, sexiness of presetation; but it is the audience that matters, such as planning commison who approves the office tower. Learn as much as you can about the entire process, to be informed going in. Then you are not 'the renderer', you are 'Scott' or 'Dan'."



DIGITAL JUICE

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