There are two broad types of data you can collect about visits to your site. "Behavioral" data is about what visitors actually do on the site, while "attitudinal" data is about what visitors want to do. Both are valuable sources of information, and they complement each other in many ways. While Google Analytics is primarily a behavioral analytics tool, it does capture some attitudinal data in the form of on-site search usage. After all, when users perform a search on your site, they are articulating — in their words — exactly what it is they are searching for.
Setting Up Google Analytics to Track On-site Search
Google Analytics tracks on-site searches by looking for URLs that have a search parameter in them. That search parameter wil...
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