How To:: Brand-side Marketing How-to: 6 content marketing lessons learned from a B2B IT company: As a B2B marketer, you have likely read about the importance of content marketing countless times over the last few years. And, MarketingSherpa has been no exception, having published a wealth of articles highlighting effective content marketing efforts.
In this article, Softchoice, a B2B IT company, offers six content marketing lessons it has learned after placing a stronger focus on content strategy over the last three years. Read on to see why the company puts the customer at the forefront of its content efforts; how it utilizes internal sources to create successful content; and how it measures content's effect.
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