Over the last few years, we’ve been slowly but steadily moving Adobe’s brand marks towards a unified style—namely bold, single-color marks. This style was born partly out of the technical requirements our work must meet (for instance, our marks must be legible at 16px) and partly from our love of classic marks by people like Paul Rand, Saul Bass, Pushpin Studios, and Chermayeff & Geismar.
No gloss. No 3D rendering. No photos. This is not a trendy style—it’s a classic one that respects Adobe’s heritage in the design community and gives our products a unique look in online marketplaces and other contexts.
Below is a collection of marks that have been made or redrawn in recent years that, when seen together, should communicate the basic feel of Adobe’s style.
ICT4PE&D
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